The Valley of the Shadow

Augusta and Franklin: Newspaper Classified Ads by Business Type




Newspapers in Augusta and Franklin ran classified ads from hundreds of businesses in each issue. The origins of these businesses show comparatively higher dependence in Augusta on outside businesses for goods and services.
Augusta County, Staunton Spectator Ads
Location Pharmaceutical Appliances Dry Goods Professionals General Commission Ironware Total No. (includes other categories)
Alexandria 1
Arkansas 1 1
Baltimore 3 2 1 1 14
Boston 1 1
New York 1 2
Providence 1 1
Richmond 1 1 7 5 4 30
Albermarle 1
Clarke 1
Culpeper 2
Highland 1
Nelson 1
Orange 1
Rockbridge 1
Rockingham 1
Augusta 8 11 22 9 2 5 144
Total 10 15 32 10 8 10 203
Franklin County, Valley Spirit Ads
Location Pharmaceutical Appliances Dry Goods Professions General Commission Ironware Total No.
Boston 1
Baltimore 1 3 6
Clearspring 1
Hagerstown 1
Hancock 1
Harrisburg 1
New York 5 9
Philadelphia 1 1 7 1 30
Winchester 1
Franklin 52 3 23 28 8 25 242
Total 58 6 30 28 11 26 294



Typical issues were compared across newspapers in 1860 and little difference was found for variance by time of year or political affiliation of the paper's editors. The data represent one issue from each county.

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